The European Union’s rules on labelling AI-generated content stop being guidance and start being law on August 2, 2026. From that date, companies that build generative AI systems must mark the images, audio, video and text those systems produce so the output can be detected as artificial, and companies that publish deepfakes or AI-written text on matters of public interest must disclose that to the people who see it. The duties land on two groups at once: the providers that develop and supply…